Thatchers Stan's | With the recent explosion of cider into the craft category, Thatchers commissioned us to define a market positioning, personality and brand name for a range of historical cider recipes. Stan, as the second generation Thatcher, was the first true cider crafter so we felt it fitting that the range carried his name. Stan’s love of crafting different blends saw him line up barrels of his cider in a converted Dovecote at Myrtle Farm ready for the locals to come and enjoy. The new packaging for Stan’s celebrates the tradition of how cider used to be served… straight from the barrel. We were also asked to expand the idea into a personable launch campaign, ‘Meet the Man’, using wood cut illustrations of Stan across a number of touch points, bringing Stan - the man - to life.